COOKIE POLICY

1. What Are Cookies & Tracking Technologies?

Cookies are small text files downloaded and stored on your internet-enabled device (computer, smartphone, or tablet) when visiting EASY MARKET ("the Website"). Cookies act as memory for the platform, enabling optimal functionality, user authentication, cart persistence, and analytical reporting.

In addition to standard cookies, we utilize web beacons, tracking pixels, and Software Development Kits (SDKs) to measure user interactions and advertising performance. All such tracking mechanisms are collectively referred to as "Cookies" in this policy.

2. Categories of Cookies We Use

Category	Purpose	Legal Basis
Strictly Necessary	Essential for core shop functionality, secure checkout, payment processing, fraud prevention, and session security.	Legitimate Interest / Contractual Necessity (No consent required)
Analytical / Performance	Measures traffic counts, popular pages, referral channels, and user journey optimization via Google Analytics.	Explicit Opt-In Consent
Functionality	Remembers user preferences, such as selected language, currency display, and account login credentials.	Explicit Opt-In Consent
Targeting / Marketing	Tracks ad views, measures campaign conversion efficacy, and delivers relevant commercial offers via Meta Pixel and Google.	Explicit Opt-In Consent

3. GDPR & ePrivacy Compliance: Prior Opt-In Consent

Explicit Consent Standard for EU / UK Visitors:

In strict compliance with European privacy standards (EU ePrivacy Directive & GDPR), non-essential cookies (including Analytical and Marketing cookies) are blocked by default until you grant explicit, affirmative consent via our Website Cookie Consent Banner.

• Granular Choice: You can accept all cookies, reject non-essential cookies, or customize preferences by category upon your initial website visit.
• Consent Revocation: You may modify or withdraw your cookie consent at any time via the "Cookie Settings" manager in the website footer.

4. Google Analytics & Technical Safeguards

We utilize Google Analytics (provided by Google LLC) to analyze aggregated traffic data. To protect user privacy in accordance with European data protection directives:

IP Anonymization Protocol (_anonymizeIp):

For website visitors originating from Member States of the European Union or the European Economic Area (EEA), Google Analytics automatically truncates and anonymizes the final octet of IP addresses prior to cross-border transmission or storage on global servers.

Google Analytics processes data on our behalf to produce aggregated usability reports. Visitors can opt out of Google Analytics tracking across all websites by installing the official Google Analytics Opt-Out Browser Add-On.

5. Third-Party Cookie Integrations

Third-party advertising, social media, and analytics partners deploy tracking technologies on our Website upon user consent, including:

Google & DoubleClick: Website analytics, conversion tracking, and ad delivery.

Meta (Facebook & Instagram): Conversion pixel tracking and targeted audience advertising.

YouTube: Embedded video player functionality and performance metrics.

For details on third-party data processing, please consult the respective privacy and cookie policies of Google and Meta.

 

6. Managing & Blocking Cookies

In addition to our interactive Website Cookie Banner, you can manage or block cookies through your web browser settings (Chrome, Safari, Firefox, Edge). Please note that blocking essential cookies may disrupt shop checkout functions and user account persistence.